FREEDOM+ is a subversive design project that exposes the illusion of choice in systems where access is predetermined. While subscription platforms suggest choice and personalization, this project reframes that experience to reveal a system where outcomes are predetermined.
The primary interface mimics the visual language of services like Netflix, with clean layouts, tiered plans, and guided onboarding, to create an immediate sense of familiarity. However, instead of choosing a plan, users are assigned one based on class. Each tier—Lower Class, Middle Class, and Elite reflects a different level of access, protection, and risk. The lowest tier carries the highest cost and the greatest burden, while the Elite tier offers maximum access at no cost, exposing an inverted system of value.
As the experience progresses, the illusion of control collapses. Messaging such as “Access has been assigned” and “User input not required” removes any sense of agency, reinforcing a system where outcomes are determined before participation. What begins as a recognizable digital interaction becomes a critique of economic and social structures that shape opportunity.
Multiple compositions place the work within contemporary contexts, including mobile devices, a television screen, an iPad, and a large-scale public poster. These environments mirror where audiences typically encounter subscription-based media, allowing the critique to exist within familiar visual culture while subtly disrupting it. A short video also simulates the user process, guiding the viewer through the interface as if they are actively participating.