Petite Fleur Café is a French-inspired brunch concept located near New York City's Museum of Modern Art. Drawing inspiration from classic Parisian cafés, the brand blends timeless French elegance with a clean, contemporary aesthetic. Designed to feel both refined and welcoming, Petite Fleur Café offers a warm neighborhood atmosphere where guests can enjoy thoughtfully prepared food and coffee, celebrating simplicity, beauty, and connection.
Petite Fleur Cafe - Front
Petite Fleur Cafe - Back
The complete brand system includes a primary logo, menu design, custom category icons, and supporting print collateral. Inspired by traditional French café culture, each menu section is paired with a small hand-drawn illustration that adds personality while helping guide customers through the menu. The design emphasizes clear typographic hierarchy, thoughtful spacing, and organized layouts to create an elegant and user-friendly experience. Adobe Illustrator was used to develop the logo and illustrations, while Adobe InDesign was used to design the menu and supporting materials. The process involved exploring multiple logo concepts, refining the floral and iconographic elements, and testing various layout solutions to achieve a balance between sophistication and accessibility.
