Petite Fleur Café is a Parisian-inspired brunch concept that blends timeless French elegance with modern simplicity. Imagined as a refined yet approachable neighborhood café near New York’s Museum of Modern Art, the brand captures a warm, inviting atmosphere rooted in classic French café culture.
Petite Fleur Cafe - Front
Petite Fleur Cafe - Back
The complete brand system includes a primary logo, menu design, category icons, and supporting print collateral. Each menu section, such as pastries, beverages, and entrées, is paired with a small custom illustration to guide readers and add a subtle touch of personality. The menu layout was refined through careful attention to typographic hierarchy, spacing, and clear structural organization. The design was developed using Adobe Illustrator for the logo and illustrated elements, and Adobe InDesign for the full menu layout. Process development included sketching logo concepts, refining the rose and category illustrations, and testing multiple layout variations to achieve a balance between elegance and usability.
