How to Reduce Plastic Waste is an illustrated infographic that encourages sustainable habits through playful design and simple storytelling. The piece introduces the shift from traditional toothpaste tubes to eco-friendly toothpaste tablets, highlighting how small, everyday choices can collectively create meaningful environmental impact. Approachable visuals and soft isometric illustrations make the message feel friendly and accessible, while the optimistic color palette and expressive character design reinforce a sense of empowerment and positive change.
This project focuses on clarity and engagement, using a circular layout to guide viewers through the steps in a simple, intuitive sequence. The design process began with extensive research on plastic waste reduction and the environmental benefits of small lifestyle changes. After selecting the topic of toothpaste tablets, I developed sketches, refined the character concepts, and explored various isometric styles to maintain visual consistency. All illustrations, compositions, and final layouts were created in Adobe Illustrator, with attention to hierarchy, color contrast, and narrative flow to ensure the infographic remained both informative and visually inviting.
Switch to Toothpaste Tablets
Step I - Gather Supplies
Step II - Place Tablet in Mouth
Step III - Tablet is Activated
Step IV - Brush Teeth
Step V - Put Water in Mouth
Step VI - Swish Water to Rinse
Step VII - Enjoy your SMILE!