SECOND Magazine is a photography-driven editorial publication celebrating the beauty and character of thrifted objects. The project began with my personal love of secondhand shopping and grew into a complete visual system that includes editorial design, photography, product styling, printed materials, branded merchandise, and marketing.
Every object featured in the magazine was personally sourced, styled, photographed, and edited by me. Through careful lighting, composition, typography, and pacing, the goal was to elevate overlooked items and present them with the same care and value as something brand new.
Every photograph was personally sourced, styled, photographed, and edited to create a cohesive visual language throughout the publication. The editorial layout was built using a structured grid system, intentional negative space, and varied image scales to establish rhythm and guide the reader naturally through each spread. Careful attention was given to typography, pacing, and visual hierarchy, transforming the magazine into an immersive reading experience that encourages viewers to slow down and appreciate the craftsmanship and character of each object. Designed specifically for print, the publication was carefully sequenced and refined to ensure the physical reading experience felt as intentional and collectible as the objects it celebrates.
SECOND evolved beyond an editorial publication into a complete brand system celebrating the culture of thrifting and collecting. The project expanded into a curated collection of branded products, including a canvas tote, measuring tape, tassel, printed thrift guides, and promotional materials, each designed to reinforce the publication's identity. Every touchpoint was developed to create a cohesive experience, demonstrating how a visual identity can extend seamlessly across print, packaging, merchandise, and marketing while strengthening brand recognition.
SECOND Magazine with Housing Envelope
Matchboxes with Magazine Inserts
SECOND Magazine
SECOND Magazine “Thrift Kit”
